a minor milestone is reached...

Just thought I'd jump on the blog and announce that we have unveiled our 15th brand to the world. PaintSmack.com was put up yesterday and in the normal format we are taking beta invites. The creative team hopes to have about 10 more online in the next few weeks before the platform goes live.

So, what's going on with the platform? Well, we've been mapping some architecture stuff to ensure the scalability we need is right from day 1 and we've been doing some speed enhancement on the framework for the past week or so. This has meant a bit of a slow down in the feature development but we want to make sure our platform is super stable from the start.

Hopefully next week we'll be back full time on the user interface and the feature set. We are going to start on the mapping module the following week and figure that will take 10-14 days.

Obviously, we would like to have the platform tomorrow. To be honest, the buzz that's being created by our brand announcements is way more than we expected. It appears that some of our audience channels are just very hungry for a site that meets their needs. For example, ReefDrift already has over 20,000 fans on facebook. That's pretty insane when you figure how small the SCUBA demographic is but obviously they are a passionate group looking forward to a website to call their own.

Well, back to the dungeon.


Post by: Jeff